Pink goes by many names and symbolism. It is also a symbol of “breast cancer” and October is Breast Cancer Month.
During this month, a throng of brands across multiple industries are doing their own share of promoting, what many believe is worth fighting, through public awareness. Call it social responsibility or just another marketing strategy; taking up the cause and hitching on the bandwagon is doing the advocacy good.
Social campaigns between brands vary from donating parts of sales to sponsoring breast cancer activities. While many female-related brands are taking up the cause, as expected, other industries catering to both genders are just as into it like travel and tourism. abc NEWS – Travel & Lifestyle via GOOD MORNING AMERICA announced that Travel Industry Goes Pink This October.
Today kicks off Breast Cancer Awareness Month, and the travel industry — from spas to hotels and even one airline — are going pink. Delta Air Lines painted one plane pink to celebrate and honors breast cancer survivors.
But Delta’s pink plane is just one example of the travel industry supporting Breast Cancer Awareness. Hotels and spas and even one restaurant chain also are going pink — at least temporarily. The famed Burj Al Arab hotel is Dubai has lit its famous sail pink with a pink-ribbon projection and will keep it that way all month.
Several hotels are participating in this Breast Cancer Month affair. Such as:
- Peninsula Hotels — ‘Peninsula en Rose’
- Westin Grand Cayman Seven Mile Beach Resort
- The Seagate Hotel & Spa, Florida
- Harrah’s Resort Southern California, San Diego
If you will check-in Peninsula Hotels, expect a limited-edition Oscar de la Renta amenity kit, a pink mud spa treatment and a pink French-themed tea service with éclairs and other especial nibbles made for the occasion. The hotels will also hold French-themed afternoon tea and cocktails in pink. Part of the proceeds will be donated to charities.
If you’re bound to the Caribbean this October, stay in the Westin Grand Cayman Seven Mile Beach Resort and enjoy the “Pink Princess” at the Hibiscus Spa to avail of its 10 percent discount on all mani-pedi services. While you are at it, sip a signature Pink Cayman Lemonade. The hotel will donate portions of the income to Grand Cayman’s chemotherapy unit.
Travelling to Florida this October? If you want to take part in this October celebration, check-in at Seagate Hotel & Spa. Get a relaxing massage and spa, as well as a “Pink-Lady Apple Spice Manicure & Pedicure” while enjoying a complimentary glass of “pink lady” martini. The 80-minute treatment offers 10 percent of the proceeds to Making Strides Against Breast Cancer under the auspices of the American Cancer Society.
Harrah’s Resort Southern California in San Diego is participating through hosting the 2nd Annual Battle of the Bras poker tournament this October 25 with a goal of “raising awareness for the preventative health and treatment of breast cancer.” There will be the so-called “Battle of the Bras Deep Stacks Poker Tournament,” a “no-limit hold ‘em poker” tourney featuring celebrities and well-know playmates.
There are other ways for tourism hotels to help in raising awareness and support to. Kaley Johannesson shares “5 Ways To Support Breast Cancer Awareness Month At Hotels” published in Forbes Travel Guide – Events, Hotels Sections. It gave out a list of five hotels. Apart from Peninsula Hotels, the other hotels are:
… For October, it will have special We Heart Boobies room rates in addition to selling the “I heart boobies” bracelets and pink cocktails in its bars. Ten percent of the proceeds from these rooms and items will go Keep A Breast Foundation…
Conrad Macao, Cotai Central
… voicing its support with its Plush for Pink campaign… offering two themed upgrade packages … committed to donate 100 percent of the proceeds from the sale of special versions of the iconic velvet Conrad bears (these teddies have a dark rosy hue) and light pink rubber ducks. … Macau hotel, which will proudly boast pink floral arrangements and other decorative notes, will also host a pink-themed afternoon tea at The Lounge…. Dynasty 8…is also serving up a pink menu featuring … vine-ripened cherry tomato with plum dressing, honey-glazed barbecue pork, and steamed crab claw and jade melon in superior soup. Diners will receive … the satisfaction of knowing that a portion of their meal tab will go directly to the Hong Kong Cancer Fund.
Fontainebleau Miami Beach and M Resort Spa Casino are the two other hotels that complete Johannesson’s list of five hotels. It has partnered with Susan G. Komen’s Miami/Ft. Lauderdale in its efforts to take up the cause through spa services, dinners and retail promotions. Watch the entire exterior of the Fontainebleau turned to pink with the 100 high-powered light fixtures installed for the occasion. Part of proceeds is sending donations to Susan G. Komen for the Cure.
Meanwhile, the Spa Mio located inside Las Vegas’ M Resort Spa Casino offers three treatment packages (80-minute stone massage, pumpkin peel-add-on, or the Oc-toe-ber Pumpkin Pedicure) with 20 percent discount on products with a pink label.
The breast cancer awareness has gone viral in the travel industry. Even American Airlines Goes Pink In October To Support The Fight Against Breast Cancer. Read how the airline is celebrating the month starting October 5, the launching of its “Be Pink” month-long campaign, which is employee-led.
“American wants to put our support behind causes that are meaningful to our employees,” said Doug Parker, American Airlines chairman and CEO. “Be Pink stands out because so many of our team members have been impacted by breast cancer. Together, we’re taking a stand to join in the fight against this disease, while supporting our employees, customers and all those who are battling through it.”
Are you bound to travel this month? Why not travel in pink this time in support of the fight against breast cancer.